My name is Alberto Serra. I was born in San Juan Puerto Rico but I moved to Florida USA at the age of 24. Photography is such a special part of my life. I love nothing more than capturing a special moment and making every photo the best it can possibly be !
Describe your photographic style ?
My personal style is my unique and personal way of seeing my subjects and making my work be the extension of my personality. My personal style is a combination of choices of equipment, subject, approach and light. My equipment: an advance 35mm full frame camera with a fast zoom lens. My approach: camera is used handheld, spontaneous photography moving around fast and working the subject from multiple angles. My subjects: people are present in most images. I use available light with a few exceptions.
What type of photography do you prefer to do mostly ?
Dance, portraiture and lately street photography.
Do you believe in this quote ” Inspiration exists , but it has to find you working ” ?
The famous saying from Pablo Picasso tells me not to wait for inspiration but to get in motion and let inspiration find you in action.
Color vs Black & White . Why one over the other ?
Black and white are the colors of photography. In many cases color in a photo serves only as a distraction from the message you want the image to convey. I prefer black and white images for their tendency to distance the subject matter from reality. Humans see the world in color, and a rendition of the world in monochrome makes us pause and look closely. Removing color from a picture helps the viewer to focus on a subject’s emotional state.
What was your scariest moment as a photographer ?
When my only camera broke during a dance performance.
What is the most challenging part about being a photographer for you ?
The hardest part of being a photographer is selling myself. It just doesn’t come naturally to me. I would love to just let the work speak for itself, but that sometimes doesn’t really get you far.
Who’s work has influenced you the most ?
Not one person but the work of many. I spend hours every day looking at the artwork of many different photographers
Have you had any formal training ?
No. Practice makes perfect. Shoot, shot and shoot. Learn the basics from on-line training. Study the photography of others, particularly the “masters.” Learn what it is about their work that makes it so good. It isn’t about copying them but incorporating their tried-and-true techniques into your own style.
Do you have any advice for people hoping to consider photography as a career ?
To succeed as a professional photographer you must have passion, determination, patience, a thick skin, and a lot of networking and business skills. Professional photography requires a lot of business networking nowadays. Stick to what you like, don’t try to copy others, find you own style and become the best. Become so good you can’t be ignored anymore.